Made by us, not resold.

Who we are

HASERA is an Indonesian perfume brand. We make fragrance for people who treat scent as part of their identity rather than an accessory. It is the thing people remember about you after you have left the room.

We currently make three signature fragrances: Cleopatra Noir, Georgia Flora and Croesus Gold. Each has its own character and story rather than being a variation on one base.

How we work

Every HASERA bottle is blended and sealed by us. We are not a reseller and we do not sell on third-party stock, which means we know exactly what is in the bottle you receive.

We list the materials we use openly on the collection page and on every product page. You should know what you are putting on your skin every day.

All HASERA fragrances are cruelty-free and ethically sourced.

Why the price is what it is

We sell directly to you through WhatsApp, Shopee and TikTok Shop. No physical store, no distributor, no chain of middlemen adding margin at every step.

We think good perfume should not be something you save for special occasions. A fair price means you can wear it every day.

Get in touch

WhatsApp is the fastest way to reach us. We are also on Instagram and TikTok, and our official stores are on Shopee and TikTok Shop.

If you are not sure which scent suits you, just ask. We would rather you buy the right one than buy quickly and regret it.